I’m not sure where you stand on the subject of corporate greed, but this is a story about one of my favourite companies who have decided that they are willing to endure a public relations disaster for the sake of a few bucks. Next month New Zealand is hosting the Rugby World Cup. The media… Continue reading When Is Enough Enough?
I came across an article with a headline guaranteed to catch the eye: “Adidas Enlists Jedi Master Yoda to Fight Recession.” I was in a literal mood when I read that and pictured a board room with everyone wearing brown robes and using The Force to make everything all better. But that’s not what it… Continue reading Like, Is This For Real?